Sammy Virji, Josh Baker and Chris Stassy star in the JD Sports Christmas advert
Sammy Virji, Josh Baker and Chris Stassy are the faces of the JD Sports Christmas advert for 2026. The Bury-based retailer launched the campaign, “Create the New”, on 6 November, and its main film puts the three DJs alongside emerging DJ Kai Saunders, with Grace and Paul Oakenfold’s 1995 anthem “Not Over Yet” as the...